Using Marshall McLuhan’s famous statement “The medium is the message” as a starting point, research to find information on two other key thinkers of the media culture. Summarise and comment on one major aspect of their thought.

Suggested key thinkers include Marshall McLuhan, Neil Postman, S. Hall, Roland Barthes, C.S. Peirce, Pierre Bourdieu, Judith Butler, Donna Haraway, Ferdinand Saussure, Gilles Deleuze, M. Foucault or you may choose other relevant authors related to the field.



You know, who tells the stories of a culture really governs human behaviour,” he said. ‘It used to be the parent, the school, the church, the community. Now it’s a handful of global conglomerates that have nothing to tell, but a great deal to sell.


Atlantic Online on George Gerbner [Accessed: 04.12.2010]

Reclaiming our Cultural Mythology – George Gerbner [Accessed 11.12.2010]

Correspondence 14/03/1960 – 04/10/1977 [Accessed 11.12.2010]

About George Gerbner [Accessed 11.12.2010]

Global Media Mayhem – Global Media Journal [Accessed 11.12.2010]


George Gerbner [Accessed: 11.12.2010]

Mean World Syndrome [Accessed: 11.12.2010]

Cultivation Theory [Accessed: 11.12.2010]


[Accessed: 11.12.2010]

[Accessed: 11.12.2010]



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